BUSINESS
PATHSHAALA

​

​

An exclusive masterclass in video marketing to make your brand stand out in the crowd through videos. In the times of digital marketing, visual appeal and story telling are extremely important for making your product, service or business distinct and unique! The masterclass was a one week workshop, it included:

1. Two Masterclasses
2. Six days of daily activity on whatsapp
3. One 121 (30mins) with every individual planned during the workshop week
4. One 121 (30mins) with every individual who successfully completed the workshop (that, is attended all four sessions)

👩‍💻 Aaj ke yug me sab online hogya hai. YouTube se lekar WhatsApp tak, harr koi apna samay inhi apps pe bita rha hai.

🥇 Kya apne kabhi socha hai ki WhatsApp se Business ko aage badha sakte hai. Duniya me 2.5 million log WhatsApp use krte hai.

🤳Ye sab dhyan me rakhte hue ANWA ek masterclass lekr aaya jisme Whatsapp Business se related sab kuch sikhaya gaya.

ANWA organised its first online masterclass on Business Photography. A 3-day photography workshop for our Boss Ladies conducted by International Photographer and Film-maker Nitin Upadhye. The session taught them how to click amazing pictures of their products with a smartphone. It enhanced their photography skills with little easy to adopt tips for great phone photography.

Every business, small or big, comes across difficult customers once in a while. These tricky customers confuse us, irritate us, sometimes stress us and a lot of times effect our business negatively! To help Boss Ladies handle such customers with ease ANWA's organised a workshop on the topic - Customer Handling with special focus on managing difficult customers. The workshop facilitator Mrs Pooja Malhotra has over 20 years of experience and was working as a Master Trainer in the skill development sector under PMKVY.

Business mein growth ke liye Digital Marketing ek jana pehchana zariya hai.
Boss Ladies jo Internet, Social media, Youtube, Search Engine ya anya Digital media channels ke through naye customers tak pahunch na chahte the unhone poora lutf uthaya is paathshaala ka.

Speaker Ishita Sharma, a Digital Marketer armed with enthusiasm, a growth mindset and analytical yet creative bent of mind brings order to chaos and can define nimble processes to help companies reach their goals.

Professionals, businesspersons and entrepreneurs around the world were using the time in lockdown very effectively to build brands from scratch. And with everyone wondering when will we resume our businesses again? We let the time be judge of it, and made the best use of ANWA Boss Ladies' time by working on their brands and with brand management expert Himanshu Khanna, sharing knowledge on small things related to brand which make a big difference .

Business portfolio is one of the most important element for a business organization. ANWA Boss Ladies go together to learn it's usage, it's importance and how to make a portfolio in sales as well as service oriented business! They were introduced to CANVA, an easy to use design app.

We all agree sales is the most difficult part of any business. We can't be just sit and hope that's someone will stumble upon our product and purchase it. Even the best of products need thoughtful sales strategies that are planned and executed. In order to increase sales, you have to increase the number of customers you’re selling to, enhance what you’re selling, improve your messaging, or all of the above. ANWA brought the Boss Ladies together to share with them the sales strategies adopted by other successful businesses similar to theirs. If you can improve every step of your sales process by even a little, you can increase sales by a lot.

'Watch, Listen & Learn'
This time we tried something new with Vayam, a theatre group from Delhi. We used storytelling as a medium to bring forth the idea of grooming and improving one's public image and on all the aspects of one's personality and how to enhance them to come out to be a complete person. The session ended with all the Boss Ladies breaking into a celebratory dance act.

Going by the boom in the e-commerce, ANWA organised a pathshaala on the role and tools of digital marketing with the marketing expert Abhinav Jain. Boss ladies came prepared with lots of queries, and left super charged with ideas to implement in their business. The interactive session was a major success.

The advertising workshop highlighted the difference between marketing and advertising. Before you can advertise, a business needs a clear idea of their market. We helped boss ladies build their customer personas, set their tone of advertising, and brought back the lessons of branding from previous workshop. It was an insightful session with a lot of note taking. Women entrepreneurs understood the importance and role of brand coherence & recognition in advertising.

The first business pathshaala session introduced the Boss Ladies to the importance of branding in business as well as personal branding. Conducted by our founder Pawani Khandelwal & co-founder Tanya Agrawal, it highlighted how vital it is in today's world to be the best image of oneself and how to create a lasting first impression by one's business card. Followed by a Q&A session on "Financial Management" by Sumit Singhal, a B.Com (Hons.) graduate from SRCC, New Delhi and a CA by profession. It busted many myths about financial management and taught our boss ladies how to be financially independent.